Confidential Project: How do you modernise a decade-old B2B platform without breaking complex workflows? For this client, we applied a rigorous Design Thinking methodology to transform a dated product into a user-centric solution. Discover our process of deep-dive research, workflow optimisation, and technical collaboration that turned legacy complexity into a streamlined, future-proof digital experience.
Case studies
Human-centred digital design by Lorenipsum. From websites and landing pages to mobile apps and UX audits, here’s a selection of projects shaped for clarity, accessibility, and measurable results.

Norsan: Turning Friction into Flow for Health E-commerce
When a trusted health brand faces high cart abandonment and customers reverting to phone orders, something is broken. For Norsan, we conducted a deep-dive UX audit to uncover the friction points slowing them down. Discover how our data-driven analysis and strategic redesign concept paved the way for a faster, more accessible, and high-converting e-commerce experience.
EmpowerMov – Digital Platform for a Leadership Collective
From Solo Voice to Collective Power: When EmpowerMov evolved from a solo practice into a collective of senior coaches, their website needed to catch up. We crafted a bilingual digital platform that bridges the gap between human empathy and corporate credibility. Discover how we restructured their online presence to unlock conversations with C-level executives and open doors to the international market.
Website for an AI & Automation Integrator
A complete redesign of the digital presence of an AI and automation specialist — creating a clear, trustworthy and professional website aligned with his new positioning and business model.
Global Consulting Strategy: Bridging Local Expertise to a Global Stage
How do you make a local firm feel like a global powerhouse? For Global Consulting Strategy, the answer lay in a bespoke landing page that balances authority with clarity. Discover how we crafted a digital presence that bridges Moroccan expertise with international standards, building instant trust with partners across Europe and Africa.
Celebrating Africa: A Travel App Built on Trust & Culture
How do you design for a multicultural world while respecting strict privacy? In this private project, I crafted a mobile travel app to celebrate African destinations, focusing on trust and inclusivity. Discover the process and methodology behind creating an intuitive journey that bridges curious travellers with local experts, without revealing sensitive client details
Redesign of a website for a Software Engineering Agency
A complete redesign of a software engineering agency’s website, combining new visual identity, user research and high-fidelity prototypes to strengthen credibility, improve visibility, and align the brand with the medical and R&D sectors.






