About the client
EmpowerMov is a collective of professional coaches supporting women in leadership and personal development.
The founder, previously operating under a different company, was launching a new organisation and needed a website that:
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reflected her updated brand and positioning
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showcased her expertise more clearly
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communicated credibility from the very first impression
This new digital presence had to outperform the visibility and impact of her previous website.
The challenge
With the launch of her new coaching collective, the founder needed:
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a modern and professional online identity that aligned with her new brand
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a website capable of building credibility and trust in a competitive coaching market
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improved visibility and reach, especially compared to her former website
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a clear user journey to help visitors understand her services quickly
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a bilingual (French–English) digital presence to support international growth
The goal was to create a website that not only communicated expertise, but actively increased engagement and opportunities.
Our role and mission
Lorenipsum led the full design and integration of EmpowerMov’s digital presence.
Our scope included:
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Designing the complete user journey to create a smooth, intuitive and conversion-friendly flow
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Crafting a bespoke visual mock-up aligned with the brand’s values of empowerment, clarity and professionalism
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Prototyping the website for both desktop and mobile to validate navigation and usability
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Integrating the site into WordPress with Elementor, ensuring flexibility and a reliable handover
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Implementing a bilingual structure (FR/EN) to expand visibility and reach
The result is a polished, modern and trustworthy website that reflects the collective’s mission and ambition.
Impact & potential results
The new website delivered:
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A modern, cohesive brand image aligned with the founder’s new company
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Increased visibility and stronger online presence, outperforming the previous website
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Clearer communication of services and expertise, making it easier for visitors to understand the value
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Higher credibility, essential for leadership coaching
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Improved user engagement, thanks to clearer navigation and a structured journey
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A bilingual platform, expanding reach and speaking to an international audience
The new digital identity positions EmpowerMov as a professional, credible and impactful coaching collective — ready to support women leaders globally.
