About the client
This project focused on the creation of a mobile application dedicated to showcasing the cultural richness of African countries. The app allows users to explore destinations and book guided tours led by local experts.
Why this project?
As part of the app’s launch, it was essential to design an engaging and accessible experience for a multicultural audience. The challenge was to create a digital journey that would appeal to a wide range of users while ensuring clarity, inclusivity, and trust.
Our role and mission
Lorenipsum was responsible for designing the entire user journey and producing a prototype ready for development. The scope of work included:
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Mapping the full user journey to ensure smooth navigation.
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Designing bespoke mock-ups aligned with the brand vision.
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Prototyping the mobile app for usability testing and developer handover.
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Ensuring the design was inclusive and accessible across cultures and devices.