About the client
Inscope is a software engineering agency specialising in medical technology, research and development.
Their mission is to build reliable, tailored digital tools that support medical professionals and scientific teams in their daily work.
Because they operate in a highly specialised and regulated environment, credibility, clarity and trust are essential to their positioning.
The challenge
Inscope reached out because their previous website no longer reflected:
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the professionalism expected from clients in the medical sector
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their technical expertise and capacity to work on complex projects
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the innovation behind their engineering services
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the level of trust needed to attract larger partners and clients
They needed a modern, specialised and trustworthy online presence that communicated who they are — clearly and confidently — and that would support their business development efforts.
Our role and mission
Lorenipsum led the full redesign of the agency’s digital presence. Our scope included:
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Creating a new visual identity conveying reliability, innovation and alignment with the medical & R&D ecosystem
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Conducting user research and stakeholder interviews to ensure the design reflected real expectations from clients, partners and internal teams
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Structuring a clearer, more intuitive information architecture to simplify navigation and highlight core services
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Designing and prototyping the new website for desktop and mobile, focusing on clarity, trust and usability
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Delivering ready-to-code Figma mock-ups for a seamless handover to the development team
Impact & results
The redesign gave Inscope:
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A professional and credible digital identity, aligned with medical and R&D industry standards
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A stronger position to attract larger clients and partners, thanks to improved clarity and trust
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Higher perceived value, with a visual identity that reflects their true level of expertise
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Better visibility and differentiation in a competitive, specialised market
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A more accessible and user-friendly interface, supporting a wide range of users (including medical teams)
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A clear, modern website structure, ensuring their message is understood quickly and confidently
Inscope can now present their work with the authority and professionalism expected from a technical partner in the medical field.
